MARKETING MISTAKES AND HOW TO AVOID THEM

Marketing for a company or a business comes with a lot of challenges and most times we really don’t want to accept but we make them, Mistakes!! What could lead to that and how you can easily avoid such going forward is why you need to read this piece not tomorrow but now.

What are these marketing mistakes? Let’s look into them and find ways to resolve them.

POOR RESEARCH

Your Marketing Campaigns won’t perform better than Elton John with a Cold on a big stage if you are not targeting the right audience. It is essential to the success of any marketing or campaigns when proper research is carried out and top on that list is “Who are your Target Audience?”

No matter what of your campaign’s purpose — building brand awareness, increasing engagement, generating leads, etc. — it must consider the audience to be compelling. Your ads should not be a case of trying to sell ice to an eskimo, if your ads aren’t performing well or generating leads then you are probably targeting the wrong audience and have not done your homework on who should see your ads.

BROAD TARGETING

Now let us delve into another marketing mistake we likely make. As an affiliate marketer, your target is mostly to those interested in sports and everything about sport. Your advertising should not take a “spray and pray approach”.

In this era of growing technology, businesses can get a clear, comprehensive picture of their core audience. This actually gives you a clue as to the age, gender and geographical area most likely to interact with your business.

POOR WEBSITE EXPERIENCE

The next thing you should look out for is the quality of your website in terms of customer experience and easy Navigation. A poor website that is not responsive or highly engaging in terms of content may reduce the appeal your website may have to traffic from campaigns. Some of the things to look out for or that could cause bad user experience include slow page speed, too many ads will discourage readers from your website. So keep it user friendly.

Things to consider while creating your website:

1. Try and ensure that your website responsive
2. Make sure your website is easy to Navigate.
3. Fast loading speed
4. Relevant content to the ads or campaigns seen.

PROVIDING HIGH QUALITY CONTENT

Also, one thing that you should know that probably affects your marketing performance is Content. Content is crucial for successful marketing and that is why you should ensure that images on your website are of High resolution and that the content on your website is consistent with the message or CTAs your audience see by clicking through your ads.

Before sharing a post or content that you have written, make sure to check your grammar and spelling, test all the links you include and verify the information you share.

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POOR TRACKING PERFOMANCE

In addition to the above- mentioned possible mistakes that we sometimes make, another major one is poor tracking of campaign performance. Poor tracking can mar your ability to make informed marketing decisions that will be beneficial for your brand, product or services. The fourth marketing mistake tells us about putting up a good content to attract audience. Now imagine after a good content, you are unable to tell how many people checked your content or visited your website, the reviews on that content from your audience and possible leads.

Here are some few tips to guide you on some key parameters to routinely measure using analytical tools:

1. Unique Visits: This will help you know the number of people who visited your website or social media, also help with clicks and impressions.
2. Page views: What pages on your site were seen the most.
3. Pages: This allows you know the pages that cause visitors to abandon the site.
4. Bounce rate: How many people were driven to the site from an external traffic source (organic search, pay-per-click, banner ads) viewed just one page of the site and then left an indication of poor search optimization and lack of compelling content.
5. Conversion Rate: How long people stay on your page or website when they arrive(Behavior); the longer they stay, the greater your chance of making a brand impression or sale.
6. Keywords and phrases: Which keywords and phrases people searched to find your site.

POOR  INNOVATION OR CREATIVITY

Do not be afraid to try or test new strategies based on data available.  When launching new and different campaigns like ads on social media or email campaign, it is important to try out new versions or contents. The most successful companies do whatever they can to tailor their marketing strategies to accommodate different trends and reach new prospects.

I hope these few tips help you avoid errors that comes with marketing.

Happy Marketing!